Tourism, Creativity and Development. Routledge Contamporary Geographies of Leisure, Tourism an Mobility
RICHARDS, Greg et al.
New York: Routledge, 2007
Why has „creativity“ become such an important aspect of development strategies in general, and of tourism development? Destinations across the world are beginning to replace or supplement culture-led development strategies with creative development. This book critically analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of „creative tourism“.